The Communications Manager is responsible for developing and implementing communications plans and activities in support of Goodwill’s programs and services for employees, job seekers, families and other targeted audiences. By building strong working relationships and becoming a trusted adviser, the Manager is a subject-matter expert on the organization’s mission services and their key audiences, able to anticipate needs and deliver solutions in a fast-paced, deadline-oriented environment. The Communications Manager takes an audience-centric approach, developing communication plans and original content that meet audiences where they are and support organizational objectives. A talented, imaginative writer and editor, the Manager plays a critical role in sharing compelling, effective stories about the organization, its services and its people.
Develop plans and original content for internal and external Goodwill communications and materials, including newsletters, emails, website, advertising, events and more.
Support mission services through communications planning and implementation in order to meet defined objectives. Specific services supported by this position include:
Nurse-Family Partnership – This evidenced-based, nationally recognized program pairs first-time pregnant women with registered nurses to improve pregnancy outcomes and help children meet critical developmental milestones; Goodwill currently serves nearly 700 families.
Employment and Supportive Services – Goodwill offers employment and supportive services for individuals with disabilities, low-income seniors, individuals transitioning out of the criminal justice system and more, achieving about 700 job placements last year. Supportive services are available to thousands of Goodwill employees and other program participants, helping them with educational attainment, housing, transportation, wellness and other needs.
Pitch stories to media and respond to media inquiries to ensure coverage.
Collaborate with Retail, Commercial Services and Education marketing staff on stories.
Ability and willingness to make critical decisions that affect the organization’s business, mission and awareness objectives.
These statements describe the general nature of the job and are not an exhaustive list of all responsibilities, skills and duties.
5+ years experience developing and executing communications and/or public relations plans.
Demonstrated experience and success in:
Media relations, pitching stories and gaining coverage.
Defining target audiences and relevant messaging.
Developing original content about people, programs, organizations or communities; interviewing, writing, editing and publishing stories in print, web, video, etc.
Influencing key decision makers; collaborating and building consensus around communication needs and direction.
Exceptional writing, editing and proofreading skills.
Attention to detail and ability to manage multiple projects under tight deadlines.
Must be able to work closely with all marketing team members and other departments at all levels of the organization; ability to use good judgment, make decisions and maintain confidentiality on plans that are not yet public is critical.
Continuing education and leadership development
Comprehensive health plan
Paid time off (PTO)
Life, dental and vision insurance
Short- and long-term disability plans
Nationally recognized preventive health and wellness program
Section 125 pre-tax health spending account, dependent care spending account and premiums
Retirement plan with generous match
To learn more about our Mission and Values, please click here.
Goodwill of Central and Southern Indiana is an EEO Employer/Vet/Disabled